Creating the visual identity for „BUNT“ was about translating the band's vibrant, dynamic sound into a tangible visual language. The goal was to design an album cover and accompanying visual assets that felt as lively, textured, and diverse as the tracks themselves.
Bringing the world of „BUNT“ to life involved several key phases:
Concept Development: Working with a management team that offered complete creative freedom set a fantastic tone from day one. To explore different visual directions for „BUNT“, I initially developed and pitched three distinct cover options. Ultimately, the very first concept I created resonated the most strongly with the team and became the chosen direction.
Visual Execution: The artistic direction relies on a highly personal and authentic aesthetic. The artwork is a layered combination of candid photography mixed with custom typography. To achieve this look, I wrote the text out by hand, scanned the writing, and digitized the elements, blending organic analog textures with modern design.
World-Building: Once the core visual identity was locked in, I expanded that candid, handwritten aesthetic across the entire release campaign. These visual motifs were adapted to create a cohesive visual ecosystem, seamlessly tying together promotional materials, social media assets, and the overall art direction for the album rollout.
www.folkshilfe.at
www.folkshilfe.at
